Cycle Challenge, Impact & Stories, Preston Pedals Team, Volunteer Stars

Preston Pedals Team: Joanne

Hi, I’m Joanne, I’m a cycle coach, a British Cycling–qualified ride leader, and a big believer that bikes can change lives — one pedal stroke at a time. I’m proud to work with Preston Pedals, helping people across Preston ride more often for everyday journeys. In 2025, I was thrilled to be named one of Cycling UK’s 100 Women a lovely reminder of just how powerful cycling communities can be.

For over 10 years, I’ve been helping people of all ages and abilities discover the joy, freedom and confidence that comes from getting on a bike. From first‑ever wobbly starts to big, bold cycling adventures, I create welcoming, inclusive experiences that make cycling feel doable, useful — and most of all, fun.

I’ve led everything from gentle social rides around Preston to epic, self‑supported tours covering hundreds of miles. I run a women’s group called Tuesday Trotters, where we meet weekly for relaxed, chatty rides at a friendly pace on routes in and around the city — cake often features. This year the Trotters are taking on some long distance charity rides and a multi day tour of the northern loop of the Lancashire Cycleway.

I also coordinate Preston Pedals’ Spin Buddy project, supporting people who live and work in Preston to use their bikes more confidently for everyday journeys.

My cycling story began in 2012 on a Breeze ride — I was instantly hooked. I loved riding with others so much that I trained as a Breeze Champion and started leading rides in Preston.

In 2013, I went on my first multi‑day bikepacking adventure, cycling the Canal du Midi in France for two weeks (and liked it so much I went back again in 2014). In 2015, I cycled around Provence — including the tough climb up Mont Ventoux. I’ve organised and led cycling tours across the UK, including Coast and Castles (Newcastle to Edinburgh), King Alfred’s Way, and the Way of the Roses (Morecambe to Bridlington). Last year, a friend and I cycled around the Isle of Man, and this year we’re heading off to the Netherlands for two weeks exploring this cycle friendly country.

Why I do it

Cycling isn’t just about fitness — it’s about confidence, independence and connection.

I’m especially passionate about creating safe, supportive spaces where beginners can build skills, grow confidence, ride a bit further, and start using their bikes as part of their everyday life. Cycling is a brilliant tool for wellbeing and social connection — and there’s no better sound than a group of riders laughing and chatting as they tackle a new route together.

I work hard to keep cycling accessible, welcoming and judgement‑free. Fancy bike or supermarket special — it really doesn’t matter. Just turn up, hop on, and enjoy the ride.

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